Current:Home > InvestThom Browne's win against Adidas is also one for independent designers, he says -SecureWealth Bridge
Thom Browne's win against Adidas is also one for independent designers, he says
View
Date:2025-04-17 18:00:17
A strange scene unfolded in a Manhattan courtroom in early January. Jury members examined pieces of luxury clothing by American designer Thom Browne worth more than $1,000 a pop that had been wheeled out on a rack for their consideration.
At the center of attention were four stripes featured on the left sleeves of jackets and tops and on the left legs of fancy sweatpants. Were these marks an infringement of the three stripes featured on the products of sportswear giant Adidas? That was the question.
Adidas had previously fought similar battles against brands including Marc Jacobs, Skechers and Tesla. The outcome of the case with Thom Browne, which is a subsidiary of the fashion house Ermenegildo Zegna, could expand smaller companies' power to enforce trademarks.
On Jan. 12, Browne scored a major victory, one in which he saw himself as the independent David battling a German multinational Goliath. The eight-person jury found that Thom Browne was not guilty of infringing upon the three stripes Adidas uses in its logo. He can keep using four bars in his designs.
Browne said the trademark battle was not for him alone.
"It was so clear to me to fight for myself, but also to fight for other independent designers and younger designers when they create something unique — that they have the protection of knowing that there won't be some big company that will come and try to take it away from them," he told NPR's A Martínez.
Adidas had reached out to Browne in 2006 when his company was still a fledgling one. At the time, he was using three horizontal bars rather than the four that have now become synonymous with his brand. Adidas asked him to stop; he agreed the next year to add a fourth stripe.
It wasn't the end of the story. Adidas came calling back 15 years later, after Thom Browne had expanded into activewear and began dressing the Cleveland Cavaliers and FC Barcelona in suits prior to their games.
"There was a reason for me to make my point and to not give up something that became so important, emotionally even, to my collection," Browne said. "There wasn't any confusion between my bars and their three vertical stripes."
Adidas filed its lawsuit in 2021 focusing on the use of four stripes, as well as Thom Browne's red, white and blue-stripe grosgrain ribbon loop inspired by locker tabs at the backs of tops and shoes, a nod to his childhood in a family of seven kids who all played sports.
Adidas, which had sought $8 million in damages, said in a statement that it was "disappointed with the verdict." The company vowed to "continue to vigilantly enforce our intellectual property, including filing any appropriate appeals."
Browne described the experience of the trial as "most interesting and stressful" for him. "I never want to live through it again, but it was important to live through it because I knew we needed to fight and make our case for what was right," he added.
To make his point, Browne showed up to court wearing one of his signature shorts suits, with a shrunken jacket and tie, knit cardigan, leather brogues and sport socks stopping just below the knee.
"It's not something I do just for a living," he explained. "People outside the courtroom needed to see me representing myself exactly the way that I am in the most real way. ... And so walking into the courtroom, I was just being myself."
A Martínez conducted the interview for the audio version of this story, produced by David West and edited by Olivia Hampton and Jojo Macaluso.
veryGood! (4586)
Related
- Jamie Foxx reps say actor was hit in face by a glass at birthday dinner, needed stitches
- Defrocked Cardinal Theodore McCarrick not competent to be tried on sex abuse charges, Massachusetts judge rules
- 'We will be back': Covenant families disappointed in Tennessee special session, vow to press ahead
- 'I love animals': Texas woman rescues 33 turtles after their pond dries up
- DeepSeek: Did a little known Chinese startup cause a 'Sputnik moment' for AI?
- North Korea says it simulated nuclear attacks on South Korea and rehearsed occupation of its rival
- 3 Albuquerque firefighters accused of raping woman at off-duty gathering
- AP PHOTOS: Rare blue supermoon dazzles stargazers around the globe
- Bill Belichick's salary at North Carolina: School releases football coach's contract details
- Los Angeles Rams downplay notion Matthew Stafford struggling to ‘connect’ with teammates
Ranking
- Skins Game to make return to Thanksgiving week with a modern look
- Texas Attorney General Ken Paxton pursued perks beyond impeachment allegations, ex-staffers say
- NewJeans is a new kind of K-pop juggernaut
- Watch Sister Wives' Janelle Brown Call Out Kody Brown’s Bulls--t During Explosive Fight
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- More than half of dog owners are suspicious of rabies and other vaccines, new study finds
- Georgia sheriff dies after car hits tree and overturns
- Judge rules for Georgia election workers in defamation suit against Rudy Giuliani over 2020 election falsehoods
Recommendation
Skins Game to make return to Thanksgiving week with a modern look
Alex Trebek's 'Jeopardy!' hosting advice shared with Ken Jennings night before his death
Man charged with hate crime for destroying LGBTQ Pride flags at Stonewall National Monument
Man who fatally shot South Carolina college student entering wrong home was justified, police say
The city of Chicago is ordered to pay nearly $80M for a police chase that killed a 10
College Football Fix podcast: In-depth preview, picks for Week 1's biggest Top 25 matchups
Ohio governor reconvenes panel to redraw unconstitutional Statehouse maps
'One Piece' review: Live-action Netflix show is swashbuckling answer to 'Stranger Things'